Needham Marketing
Award-winning and innovative marketing professional with expert ability to create stunning and unique marketing campaigns for internationally recognized brands.
Expertise in developing and executing creative promotional and public relations strategies for local businesses with a focus on community, health, and sustainability. Lead and mentor department teams to enhance strategic thinking and tactical execution while exhibiting a solid business acumen. Collaborate with and/or lead cross-functional teams to generate positive marketing campaigns, implement global product innovation, and improve brand awareness through integrated marketing solutions. Passion for developing marketing campaigns that draw awareness to important humanitarian issues.
About Me
My career history demonstrates my outstanding communication and leadership skills as well as my reputation for being organized and dependable. Further, my record of leadership in the Advertising industry has resulted in
measurable benefit to companies like Kellogg, California Milk Board “Got Milk?” campaign, and Zonderkidz, a division of Zondervan/Harper Collins. My only goal as a passionate marketing professional is to provide great marketing for good people; to feel as though I have accomplished something that has helped brands and people to reach their full potential.
Project Samples.
Food For The Poor / Seven Saves
Imagined, developed and launched new Seven Saves church campaign for global poverty relief organization, Food For The Poor, to reach a new U.S. evangelical market
National Association of Theatre Owners
In partnership with award-winning ad agency Extra Credit Projects (Grand Rapids, MI) we ran a robust test campaign to remind people why watching movies in the theatre -- where they are designed to be shown -- is important. See more at: http://www.extracreditprojects.com/creative/national-association-theatre-owners/
King of Hearts Casino Night
Local guy needed a new heart. So, we put on a casino night to show community support and raised 3-times our goal in donations. Most importantly, he got a heart.
Schreiner Academy
Complete rebranding and relaunch. Sample from print ad campaign.
Western Michigan University
Ongoing marketing support. Sample from outdoor billboard campaign.
Updated Bible Translation
In partnership with long-time friend and business associate at Grey Matter Group (Grand Rapids, MI). We have spent 4+ years (to-date) helping the Southern Baptist Association's publishing arm, Broadman & Holman, rebrand and relaunch its bestselling Bible translation. Check it out here: http://greymattergroup.com/projects/broadman-and-holman-publishers/
HarperCollins Christian Publishing
NIV Bible Translation complete rebranding and relaunch. Sample from print ad campaign.
Kellogg's
A job share opportunity in the promotions department at Kellogg's gave Kat great experience in the consumer packaged goods (CPG) industry, as well as with the awesome Kellogg's brands, and many of their major partners including Disney, Warner Bros., Major League Baseball, Minute Maid, Dannon, Seattle's Best, and more.
Precision Printer Services
Ongoing marketing support. Developed updated brand image. Sample of email header.
ZonderKidz
Launched children's publishing group, branded, and grew from $5 million business to $25 million business in just five years. Sample print ad. Today Zonderkidz is one of the most profitable divisions of the company.
North Country Trails
Complete rebranding and ongoing marketing support. Sample annual report.
Sears Architects
Ongoing marketing support. Sample print ad.
Tello Restaurant Concepts
Ongoing marketing support. Sample email header.
Testimonials
What's Being Said
“I have worked with Kat Needham for more than twenty years, first as her direct supervisor and most recently as colleagues on a long-term consulting project. Over the years I’ve recruited her for projects because she is smart, creative, capable and reliable—she can focus on big-picture marketing strategy while also managing a high volume of work on budget and on schedule. Kat has excellent communication skills, is a strong team player, and brings a great level of energy, enthusiasm and professionalism to her work. She is well-respected and well-liked, and I highly recommend her to you. Plus, working with her is really fun!”
Linda Kenney, Grand Rapids, MI
“As a colleague at Kellogg’s, Kat was a creative and enthusiastic team player who could be depended upon. Her well rounded marketing expertise allowed us to think differently about our approaches and ultimately produce stronger results. I hope to have the opportunity to work with Kat again in the future!”
Lisa Emery, Kalamazoo, MI
“The North Country Trail Association has come to regard Needham Marketing as our "go-to" source whenever we need a high quality response to our publications and graphic needs. Kat Needham walked us through our branding process such that not only did we achieve the desired results in logo and tagline development, we did it with the full buy-in of our board of directors!
We were very pleased with the professionalism in Needham Marketing's approach to our branding research. The results continue to inform us in our marketing efforts.
Kat Needham's marketing expertise is coupled with an innate feel for client needs--a dynamite combination that we've been privileged to experience. And will again!”
Bruce Matthew, Lowell, MI
"I have benefited for over a decade from Kat Needham's marketing skills. Besides being fabulously creative, Kat provides true strategic thinking, sound business judgment, and innovative ideas that produce results! She can take any company to the next level. Kat is my very first choice for marketing services!"
Sandi Shelton, Franklin, TN
“Needham Marketing provided us with exceptional creativity and flexibility. Their professionalism guided us through each phase of marketing our project. Comprehensive, creative, timely and extremely effective.”
